DEĞERLİ / PERSONAL DATA
Privacy Notice
We explain what personal data we process when you interact with Değerli, why we process it, with whom it may be shared, and the rights you have regarding your data.
Data relating to accounts, orders, deliveries, customer support and use of our website.
Providing shopping services, fulfilling legal obligations, security and permitted communications.
The right to obtain information, request correction or erasure, and exercise other rights under the KVKK.
01 Data controller and scope of this notice
Under the Turkish Personal Data Protection Law No. 6698 (the “KVKK”), the data controller for personal data relating to account registration, purchases, order tracking, delivery, after-sales support and visits to degerlikuyumculuk.com is Değerli Kuyumculuk Mücevherat Sanayi Ticaret Limited Şirketi (“Değerli”).
Data controller / Company information
- Company name
- Değerli Kuyumculuk Mücevherat Sanayi Ticaret Limited Şirketi
- Tax office
- Gaziler Tax Office
- Tax ID
- 273 153 4545
- MERSİS No.
- 0273 1534 5450 0001
- Address
- Kale Mahallesi, Cephane Sokak, No: 21, İlkadım / Samsun, Türkiye
- [email protected]
- Phone
- +90 536 333 55 55
This notice is addressed to customers, prospective customers and website visitors of Değerli. Processing related to other groups, such as employees and job applicants, will be explained separately where necessary.
02 Categories of personal data we may process
Depending on the service you use, we may process the categories of data listed below where necessary for the relevant activity. We do not request all of this information for every order.
Identity and contact details
First and last name, telephone number, email, billing and delivery addresses, and tax or business details where required for invoicing.
Orders and customer transactions
Products, orders, amounts, discounts, invoices, shipping, returns/exchanges, enquiries and customer service correspondence.
Payment and financial information
Payment method, transaction amount and status, transaction records received from banks or payment providers, and account/IBAN details where needed for refunds.
Technical and security information
IP address, device and browser details, session and login logs, security records and technical information generated by cookies.
Account and preferences
Account registration, delivery preferences, favourites, loyalty points and communication permission choices.
Requests and feedback
Details and any necessary supporting documents you provide through contact forms, complaints or support requests.
Special categories of personal data are not normally required for standard online purchases. We recommend that you do not share sensitive information that is unnecessary for your request.
03 Purposes of processing and legal bases
Personal data is processed for specified, explicit and legitimate purposes, relying on the applicable processing conditions under Article 5 of the KVKK for each activity.
| Activity / Purpose | Relevant data | Legal basis |
|---|---|---|
| Orders and sales Registering accounts and orders, payment tracking, preparing and delivering products | Identity, contact, order and payment transaction data | KVKK Art. 5(2)(c): necessary to establish or perform a contract |
| Invoicing and statutory records Compliance with tax, accounting, commercial and consumer legislation | Identity, invoicing, transaction and commercial records | KVKK Art. 5(2)(ç): compliance with a legal obligation; where applicable, Art. 5(2)(a): expressly provided by law |
| Returns and support Handling requests, complaints, warranties and disputes | Contact details, orders, requests and transaction records | KVKK Art. 5(2)(c), 5(2)(ç) or 5(2)(e): establishment, exercise or protection of a right |
| Information security Protecting accounts and transactions, preventing misuse | Technical logs, session and security records | KVKK Art. 5(2)(f): legitimate interests, provided fundamental rights are not harmed; Art. 5(2)(ç) where appropriate |
| Promotional communications Sending promotions and campaign messages through permitted channels | Contact information and marketing permissions | KVKK Art. 5(1): explicit consent where required for the specific processing; also applicable commercial electronic communication rules |
| Optional cookies Analytics, personalisation and advertising where applicable | Cookie identifiers, usage and preference data | KVKK Art. 5(1): explicit consent where no other lawful processing basis applies |
The appropriate legal basis depends on the nature of the specific processing activity. You do not have to consent to marketing to purchase products.
04 How personal data is collected
We may collect personal data directly from you through account and order forms, account and payment screens, delivery and return processes, emails, telephone or WhatsApp communications, in-store purchases and customer service interactions.
We may also receive records limited to the relevant transaction from payment service providers, shipping and delivery partners, and technical infrastructure providers. Certain information, such as IP addresses and session logs, is generated automatically when you visit the website.
Data may be collected by automated electronic means or, where part of a data filing system, through physical documents and other non-automated methods.
05 With whom and why may personal data be shared?
Where necessary to provide a service or fulfil a legal requirement, personal data may be shared to the extent needed with the following categories of recipients:
- Banks and payment service providers: accepting payments, verifying transactions and processing refunds.
- Shipping and logistics providers: dispatching orders, tracking deliveries and handling returns.
- E-commerce, IT and hosting providers: operating the website and order systems, data hosting, technical support and security.
- Accounting, electronic invoicing and financial advisers: meeting invoicing, taxation and statutory record-keeping obligations.
- Customer communication and permitted marketing providers: communications undertaken in accordance with the service used and a valid legal basis for processing.
- Competent public authorities and judicial bodies: responding to legally binding requests and obligations.
We do not share personal data with third parties for purposes unrelated to this notice or without appropriate limitations.
06 International transfers of personal data
Personal data may be transferred abroad where a provider used for e-commerce, customer communications, analytics or digital infrastructure is located outside Türkiye, or where data can be accessed through systems in another country.
Where such transfers take place, the requirements of Article 9 of the KVKK must be fulfilled. Depending on the circumstances, these may include an applicable adequacy decision, one of the appropriate safeguards recognised by law, or an exceptional transfer permitted only in the limited cases prescribed by law. Appropriate mechanisms, such as standard contractual clauses, are used where required.
07 Cookies and website usage information
Cookies strictly necessary for the website's core functions may be used. For analytics, personalisation or advertising cookies that are not strictly necessary, prior explicit consent is required where no other lawful basis for processing applies.
The purposes, lifetimes and first-party or third-party nature of optional cookies, together with ways to manage your preferences, should be explained in a separate Cookie Policy and the cookie preference interface. Simply visiting a page does not constitute consent to optional cookies.
08 Promotional messages and communication preferences
Essential notices concerning orders, payment, shipment and returns are sent for purposes different from advertising or promotional messages.
Opt-in and opt-out mechanisms for promotional emails, newsletters and campaign messages are managed separately in accordance with applicable law. Refusing marketing or withdrawing valid consent does not prevent you from receiving essential information about an ongoing order.
Explicit consent under the KVKK and consent to commercial electronic communications may require separate legal assessments. Reading or accepting a contract or a privacy notice alone does not constitute consent to marketing.
09 Retention, deletion and information security
Personal data is retained for as long as necessary for its processing purpose, taking into account applicable statutory retention periods. When the required period ends or the lawful basis for processing no longer applies, data is deleted, destroyed or anonymised in accordance with applicable law.
Under Article 12 of the KVKK, Değerli is obliged to take appropriate technical and organisational measures to prevent unlawful access and processing and to protect retained data. No digital system can be guaranteed absolutely secure.
Keeping your account login details confidential and not sharing your password with others helps protect your account.
10 Your rights under Article 11 of the KVKK
As a data subject, you may contact Değerli to exercise your rights to:
- Learn whether your personal data is being processed;
- Request information where it has been processed;
- Learn the purpose of processing and whether the data is used in line with that purpose;
- Know the third parties in Türkiye or abroad to whom your personal data has been transferred;
- Request correction of incomplete or inaccurate personal data;
- Request erasure or destruction where the statutory conditions are met;
- Request notification to third parties to whom data has been transferred of any correction, erasure or destruction;
- Object to an outcome against you arising from the analysis of your data exclusively through automated systems; and
- Seek compensation for damage caused by unlawful processing.
These rights are subject to the conditions and exceptions in the applicable law.
11 How to contact the data controller
You may submit requests relating to your rights under the KVKK using one of the methods recognised under the Turkish Communiqué on the Procedures and Principles of Application to the Data Controller, including a written application, registered electronic mail (KEP) where available, secure electronic signature, mobile signature, or an email address you previously provided that is registered in Değerli's system, where the applicable conditions are met.
Applications and contact
- By post / in person
- Değerli Kuyumculuk Mücevherat Sanayi Ticaret Limited Şirketi
Kale Mahallesi, Cephane Sokak, No: 21, İlkadım / Samsun, Türkiye - [email protected]
- Telephone
- +90 536 333 55 55 (information and support)
Include your name, surname, subject of request, contact details for our response, and any other information required by the chosen legally valid application method. For applications by email, it matters whether the email address is already registered in our system and whether the submission complies with the applicable method.
Applications are handled as soon as possible and within 30 days at the latest, in accordance with the law. If your application is rejected, you find the response inadequate, or no response is provided within the legal period, you may complain to the Turkish Personal Data Protection Board within the time limits specified in Article 14 of the KVKK.
12 Changes to this privacy notice
We may update this notice when Değerli's services, processing practices or applicable legal rules change. Updates will be made in accordance with applicable transparency obligations. Changes to this notice alone do not make new processing activities lawful where a separate legal basis is required.
Last updated: 17 October 2026